Apple’s incredible success is well-known today, but not everyone is aware that just 18 years ago, the company was on the brink of bankruptcy. The dramatic turnaround, from nearly collapsing to becoming highly successful, is mainly thanks to the efforts of Steve Jobs and Tim Cook.
When Tim Cook took over as CEO from Steve Jobs in August 2011, he managed to significantly boost Apple’s earnings and profits. This impressive growth is largely due to the strong sales of the newer iPhone models.