Let’s be real, unless your online store idea is incredibly unique, you’re going to face tough competition. Whether it’s from giants like Amazon or a host of new entrepreneurs on eBay or Etsy, dominating the market won’t be easy. As internet marketing is growing rapidly, with a reported 67 percent increase according to Forbes, the competition is only going to get fiercer. However, there are several strategies you can use to get ahead. Both traditional and social media advertising campaigns can help. If that doesn’t appeal to you, consider focusing on your local market instead.
Beyond Farmers Markets
Farmers market vendors are becoming more tech-savvy to stay competitive. Many large markets now require vendors to accept debit and credit cards. If you have access to a local farmers market, definitely take advantage of it. But don’t stop there. Make connections within your community and explore smaller, local events.
Getting a booth at church fairs or library craft shows is an excellent way to showcase your products, often without high fees. The right mobile point-of-sale (POS) solution can simplify things without requiring a big investment in equipment. These events allow you to meet community members and promote your business. One of the biggest challenges in e-commerce is giving your store a personal touch, and by connecting with your local market, you can achieve this.
Local Stores and More
Another great option for your online business is local stores. Talk to store owners about displaying some of your products. Labeling your goods as ‘locally made’ can be a big selling point, especially in stores specializing in unique gifts. But don’t just drop off your products and check back occasionally. That won’t help you build the relationships you need to drive more traffic to your online store. Offer to do demonstrations or teach classes about your craft.
Like most small business owners, you need to understand the importance of community involvement. Even without a physical store, you should try to engage with your community. Introduce your product to the local market through various events and local goods stores. Participate in community activities and volunteer work to connect with the people around you and do some good in the process. A strong presence in your community can attract more local customers. Simple strategies can help you earn the trust of potential customers in your neighborhood, even while your online store aims for a global audience.